Film
Incredible Hulk
1977
UK Quad / Single Sided / (30" x 40")
UK / British
Near Mint minus – Very Fine plus / Folded (as issued)
Kenneth Johnson
Bill Bixby, Jack Colvin, Lou Ferrigno, Mario Gallo, Susan Batson, Susan Sullivan
Scarce, original UK quad movie poster for Kenneth Johnson’s 1977 Marvel super hero actioner “The Incredible Hulk”. One of the biggest and most successful TV shows of the 1970s started life in the UK as a two hour cinematic release, as audiences saw mild-mannered scientist – Bruce Banner (Bill Bixby) transform into the Incredible Hulk (Lou Ferrigno). Both feature on the British quad offered here complemented by bright green (naturally) title imagery taken directly from the comic book. Having a limited release, this is a rare poster. Presented in excellent folded (as issued) unrestored high grade condition. Highly collectable, it represents a fabulous opportunity to own very early Marvel movie memorabilia that will appeal to both the comic book fan and a poster collector.
Trivia: Dr. Banner was named Bruce in the comics, but is renamed David for this telefilm. The tombstone at the end of the episode reveals his full name to be David Bruce Banner. This is actually partially consistent with the comics, in which his full name is Robert Bruce Banner.
…more detailVintage Movie Posters Grading Criteria... read more +
The Hulk’s first incarnation on TV, “The Incredible Hulk” was this made for television movie starring Bill Bixby as the green giant. Unlike the Hulk’s origins in the Marvel Comics series, here Dr. David Banner (Bixby) is experimenting with gamma rays, trying desperately to figure out how people get an incredible flow of Adrenalin when faced with utter danger. Having recently lost his wife in a car crash and not being able to save her in his attempts to lift the vehicle, Banner is nothing short of obsessed with finding out why he failed where others succeeded in saving their loved ones. Once he starts injecting gamma rays into his body he turns into the green giant (played by Lou Ferrigno) whenever he gets really mad.
This is no grandiose spectacle, it’s rather cheap looking really, with that oh so 70’s look and feel with special effects at a very minimum. It is however a very well written and totally involving story, well acted and ultimately very tragic. The scenes involving the Hulk aren’t spectacular visually speaking but they are powerful, especially his first appearance on that rainy thunderstorm night when Banner gets mad while changing his tier. The love story here, between Banner and a fellow scientist, is very well played out and makes for a strong ending for the film.
This film was the starting block for a long running TV series, but on it’s own the film is very satisfying, definitely won’t entertain younger viewers who’re used to such visual extravaganza’s as most modern superhero films are these days. I however like it very much, it takes it’s time in establishing the character, it’s a very human story that doesn’t go overboard despite it’s subject matter and it has a bitter ending that makes it all the more memorable.
Trade Address:
Vintage Movie Posters (UK) Limited
The Malthouse
The Broadway
Old Amersham
HP7 0HL
© 2024 Vintage Movie Posters
Registered Office Address: Vintage Movie Posters (UK) Limited, Aston House, Cornwall Avenue, London N3 1LF GB
Registered Company No: 07664517
Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
All photographs and images used on our site are photographs of the actual poster/item you are buying, we do not use stock photographs.
LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
