Wind in the Willows
1949 (1955 RR)
UK Quad / Single Sided / (30" x 40"), Printed in England by S. & D. S. Ltd
UK / British
Very Fine plus; originally folded (as issued)
Jack Kinney, James Algar
Basil Rathbone, Campbell Grant, Claud Allister, Colin Campbell, Eric Blore, J. Pat O’Malley, John McLeish
“Look out for that WILD Mr. Toad !”
Originally released as a mini double feature in 1949 under the title “The Adventures of Ichabod and Mr. Toad.” Walt Disney’s classic “Wind in the Willows” won a devoted adoring fan base and often featured as a popular ‘filler’ for other Disney films and in 1955 garnered such a following it earned its own poster. The UK quad for this release is a magical piece of Disney illustration featuring Toad enthusiastically driving his latest automobile closely followed by the local constabulary as the supporting cast; Rat, McBadger, Mole, Cyril Proudbottom look on…A FUN poster and one that is genuinely scarce when compared to the mainstream offerings from the ‘House of Mouse’ . This is a rare opportunity for a collector to obtain one of these scarce standalone film posters. First class country unique British design and true to the film animation artwork it features lovely bright bold unfaded colours offset against a truly white background; originally folded (as issued) this unrestored film poster presents very well and is a fine example of rare and collectable original movie memorabilia for a much loved and animated Walt Disney classic.
Trivia: Mr. Toad’s horse friend , “Cyril Proudbottom”, was a character created for this film. He is based, visually and vocally, on British entertainer George Formby…more detail
Vintage Movie Posters Grading Criteria... read more +
“Rat and Mole are called to the estate of Toad Hall by Mr. McBadger. The owner of Toad Hall, J Thadddeus Toad, has once again gone off and fallen into another extravagant hobby. This pains McBadger, who has been trying to straighten out Toad’s financial situation for some time. Toad is currently ‘rampaging across the country’ in a gypsy cart, pulled by a horse name Cyril.
After much scouring of the countryside, Rat and Mole manage to find Toad, and get him to stop for a talk. However, he refuses to listen to their lecturing, and proceeds on his way.
Not far off, Toad lays eyes on a motorcar, and he now has found a new ‘mania’ to become obsessed over: motor-mania. Hearing his ‘sputtering’ rantings, Rat and Mole manage to get ahold of Toad, return him to Toad Hall, and lock him in his room, hoping that rest will calm him down. However, Toad now completely obsessed, sneaks out of his residency.
Shortly thereafter, Toad is arrested for supposedly trying to steal a motorcar. At the hearing, Toad decides to act as his own attorney. Cyril is called to the stand, who explains that after escaping from Toad Hall, Toad met up with him, and on a journey the next morning, they spy a red motorcar, which pulls up to a tavern. At the helm of the motor car are a band of weasels who then proceed into place of business. Even given their sordid reputation, Toad enters the tavern, and talks to the bartender, named Mr. Winky. Toad quickly makes it known that he wants the motorcar, and is willing to pay handsomely. However, having no money, he decides to trade the deed to Toad Hall for it.
The prosecuting attorney still doubts this claim, and Mr. Winky is called to testify. However, Winky claims that Toad actually was trying to sell him a stolen motorcar. With this testimony, Toad is found guilty. His friends try to plead for a re-trial, but their requests are denied.
In prison, Toad sorrowfully regrets his foolish acts. As Christmas approaches, a visitor is allowed in to see Toad. Claiming to be his Grandmother, Cyril infiltrates the jail, and gives Toad an old woman’s outfit, to use to escape. Toad leads the police on chase first by foot, and then behind the throttle of a locomotive. Finally abandoning the train, Toad makes his way to Rat’s residence, where McBadger soon joins them. McBadger relays that he saw Toad Hall alight, and filled with Weasels. Also in their midst, was Mr. Winky, holding the deed to Toad Hall. This is proof that Winky lied in court, and Toad is innocent. However, to prove this, the group must get the deed back.
After sneaking in through a secret entrance in Toad Hall, the group go through a mad dash to try and retrieve the deed. Finally succeeding, Toad’s name is cleared, and it seems that Toad has reformed, finished with his mad ‘mania.’
However, no sooner do his friends toast their good fortune, than a resounding crash is heart, and Toad is seen outside flying an airplane.”
“Wind in the Willows” originally formed part of the movie “The Adventures of Ichabod and Mr. Toad“, this condensed version of the Kenneth Grahame novel tells the story of madcap Mr. Toad’s (Eric Blore) obsession with the newfangled automobile and how his friends try to help him. It’s a fun, well-paced cartoon with lots of humour and action. The courtroom scene is a treat. It features the talented voice work of Eric Blore, J. Pat O’Malley, Claud Allister, Campbell Grant, Colin Campbell, and the great Basil Rathbone as narrator. The music is lively and cheerful. The animation is just gorgeous! The characters and backgrounds are beautifully-drawn and the Technicolor is so rich it’s a feast for the eyes. Classic Disney animation was so attractive and so much fun to watch. This is a perfect example of that.
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
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11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
27 X 40″, printed on paper. Very rarely used size.
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.