Film
The Apartment
1960
UK Quad (30" x 40")
UK
Very Fine plus; originally rolled / Linen Backed
Billy Wilder
Edie Adams, Fred MacMurray, Hope Holiday David Lewis, Jack Kruschen, Jack Lemmon, Naomi Stevens, Ray Walston, Shirley MacLaine
“He lent his flat for love – of his job !”….Absolutely beautiful and incredibly rare original 1960 UK Quad movie poster for Billy Wilder’s Oscar winning romantic comedy…”The Apartment”. Country (UK) unique design and artwork (brilliant rendition of Shirley Maclaine) which is considered far superior than the US equivalent makes this example extremely sought after. Originally rolled this is now linen backed and looks outstanding…A truly beautiful poster for pleasure or investment !
…more detailVintage Movie Posters Grading Criteria... read more +
“Movie-wise, there has never been anything like it – laugh-wise, love-wise, or otherwise-wise!”… Written by the great filmmaker Billy Wilder, this is a serious, sardonic comedy for people who’ve known what’s its like to feel the pressure of compromising your principles or your self- respect for the sake of getting ahead in life. And there are very few over the age of consent who haven’t had to at one time or another. This isn’t the laugh out loud comedy of Jim Carrey or the Farrelly brothers, but a subtle, nuanced comedy about two people who have both been jaded in love and yet continue to hope again and again that it will someday work out for them — mainly because despite the unlikeable things they do, they are both basically decent, nice people. Flawed and even weak at times, but good people. This is a movie that doesn’t just make it you laugh, it makes you think. Printed in England by The Haydock Press Ltd. London S.E.5
Trade Address:
Vintage Movie Posters (UK) Limited
The Malthouse
The Broadway
Old Amersham
HP7 0HL
© 2024 Vintage Movie Posters
Registered Office Address: Vintage Movie Posters (UK) Limited, Aston House, Cornwall Avenue, London N3 1LF GB
Registered Company No: 07664517
Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
All photographs and images used on our site are photographs of the actual poster/item you are buying, we do not use stock photographs.
LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
