Film
How The West Was Won
1962
UK Quad / Single Sided / (30″ x 40″) / Printed in England. Stafford & Co Ltd. Nottingham and London
UK / British
Very Fine Plus / Originally Folded (as issued)
Henry Hathaway, George Marshall, John Ford
Carolyn Jones, Carroll Baker, Debbie Reynolds, Eli Wallach, George Peppard, Gregory Peck, Henry Fonda, James Stewart, John Wayne, Karl Malden, Lee J Cobb, Richard Widmark, Robert Preston
Truly magnificent western artwork that has been perfectly designed to suit the landscape format of the British UK quad film poster. Just as this epic movie was filmed using the three camera technique of Cinerama, the poster reflects this creating a wonderful ‘widescreen’ sweeping vista depicting several key scenes from the film; the railroad crash, buffalo stampede, American Civil War. The impressive unrestored original UK quad movie poster for “How The West Was Won” offered here is from first year of release 1962 and displays & presents to excellent effect. This superb originally folded (as issued) example has very minimal handling & age wear with deep, vibrant colours with the upper banner (left for Viewing and Cinema details to be added) has been left blank. A very collectable piece of desirable original western movie memorabilia that is more than worthy of the Studio tagline…“The Mightiest Adventure Ever Filmed!”
…more detailVintage Movie Posters Grading Criteria... read more +
One of the last great epic movies to come out of MGM that was a roaring success, “How the West Was Won“ still has enough quality about it to warrant high praise. The story that drives the film on was suggested by the series of the same name that featured in “Life” magazine 1959. Narrative is formed around one family, the Prescott’s, who set out on a journey West in 1839. They and their offspring fill out five segments of film that are directed by three different men, “The Rivers”, “The Plains” & “The Outlaws” is under the guidance of Henry Hathaway, and “The Civil War” by John Ford and “The Railroad” by George Marshall.
Filmed in the unique Cinerama format, which in a nutshell is three cameras filming at once to project a fully formed experience for the human eye, the production has an all star cast and four supreme cinematographers aiding the story. To name all the cast would take forever, but in the main all of the major parts were filled by stars who had already headlined a movie previously. The cinematographers are naturally key since such a sprawling story inevitably has sprawling vistas, they come up trumps with some truly special work: William H. Daniels, Milton Krasner, Charles Lang Jr. & Joseph LaShelle, four great names who help to make the film a poetic beauty.
As a whole it’s undeniably far from flawless, complaints such as it running out of steam towards the end (the irony of it since a steam train features prominently), and the plot contrivances, are fair enough. However, when the film is good, it’s real good: raft in the rapids, Cheyenne attack, buffalo stampede and train robbery, each of them are good enough to be a highlight in separate movies.
Hard to dislike for a Western fan…“How the West Was Won” really is a case of they don’t make them like they used to.
Trade Address:
Vintage Movie Posters (UK) Limited
The Malthouse
The Broadway
Old Amersham
HP7 0HL
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Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
All photographs and images used on our site are photographs of the actual poster/item you are buying, we do not use stock photographs.
LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
