Film
The Harder They Come
1972 (1977 RR)
UK Quad (30" x 40") Single Sided
UK (Great Britain)
Near Mint; originally rolled (as issued)
Perry Henzell
Basil Keane, Bob Charlton, Carl Bradshaw, Janet Bartley, Jimmy Cliff, Lucia White, Prince Buster, Ras Daniel Hartman, Winston Stona
This original UK quad for Perry Henzell’s “The Harder They Come” is actually for the 1977 re-release although it is pretty much identical to the (see artist’s note below) original 1973 release poster of the film and features the same colourful artwork as seen on the soundtrack album, which is by a designer and artist called John Bryant. The classic image of Jimmy Cliff with the two guns also features in a great sequence in the film when Ivan has his photo taken to send to newspapers in an attempt to cement his image as a bad boy outlaw and a much stylised Honda motorbike and white Mercury Cougar. It appears that Bryant himself got in touch with the US auction house “emovieposter” to let them know a bit more about the poster…
‘Note that the person who originally designed this poster (John Bryant) tells us that it was made for the late 1970s re-release of the film (the BBFC states 1977) from the original British quad’s design, adding their company logo of “Lagoon” and the tagline at left, “Now-Original Uncut Version.’
Presented in excellent unrestored rolled (as issued) condition it appears almost faultless and represents an investment grade example of very rare, desirable and collectable film memorabilia for a culturally important movie that is credited with popularising Jamaican reggae music.
…more detailVintage Movie Posters Grading Criteria... read more +
Jamaica’s first feature film They Harder They Come is often credited with introducing the rest of the world to reggae music, released as it was before Jamaican artists like Bob Marley had achieved much recognition outside of the country. The film was directed by Jamaican native Perry Henzell, who also produced and co-wrote the script, and is partially based on the true story of Ivanhoe ‘Rhyging‘ Martin. Often called the ‘original rude boy’, Martin was a Jamaican outlaw who escaped from prison and managed to evade the police for several years with the help of the Jamaican public, before a final showdown on Lime Cay in 1948. The soundtrack to the film is absolutely integral to its success and features tracks from some of Jamaica’s best reggae artists, including Desmond Dekker, Toots & the Maytals and singer Jimmy Cliff. Released on Jamaica’s own Island Records, the album went on to sell millions of copies and continues to be one of the label’s biggest sellers.
Jimmy Cliff stars as Ivan Martin and was chosen for the role after Perry Henzell saw photos of him on the packaging for one of his earlier albums. Ivan is a country boy who travels to Kingston with empty pockets and a dream of becoming a singer. After being taken in by a preacher he meets a ruthless music studio owner who eventually allows him to record a tune (the titular The Harder They Come), but is then persuaded to sign away the rights for a pittance. Realising that his dream may be over, Ivan accepts an offer from a friend to begin dealing marijuana and, although things go smoothly for a while, it’s not long before he is betrayed and set on a path of destruction after killing a policeman sent to arrest him. Ivan ends up as an outlaw on the run, helped by the people he lived amongst, but a failed attempt to escape by boat to Cuba sees him washed up on a sandy beach with the police hard on his tail.
The Harder They Come depicts the kind of life that many Jamaicans experienced in the sprawling migrant settlements of Kingston and it made no attempt to try and romanticise life on the island. In addition, little concession was made to those not used to hearing the unique Jamaican Patois spoken by the majority of the characters in the film and prints were often subtitled when projected in other countries. The film was phenomenally successful in Jamaica with the premiere at the old Carib theatre in Kingston attracting thousands of locals eager to get into the auditorium. Its popularity soon spread to other countries such as the UK and eventually to the USA. The distribution over there was eventually handled by Perry Henzell himself who personally sold the film to cinema managers in several big cities and it apparently ended up playing in one Boston cinema for eight years straight.
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Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
All photographs and images used on our site are photographs of the actual poster/item you are buying, we do not use stock photographs.
LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
