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River of No Return (1954)

Name: River of No Return (1954)
SKU: 9289
Price: 125.00 GBP
Availability: InStock

£125.00

“MARILYN MONROE…Sultry, flaming, exciting as never before – on a desperate river journey…experiencing the violence and madness of desperate men!”…An exceptional US front of house lobby card from first year of release 1954 for the Marilyn Monroe, Robert Mitchum cowboy western adventure “River of No Return”. Flat, unfolded (as issued) this card is superb featuring a key scene from the film as ambitious saloon singer Kay Weston (Marilyn) performs for Robert Mitchum…Nearly all the front of house stills from this movie are black & white but this example is an incredibly rare coloured version, with the soft muted colours appearing almost hand tinted…Presented in exceptional condition makes this a rare, highly desirable example from Marilyn Monroe’s cinematic career.

…more detail

Year

1954

Size/Type

US Front of House Lobby Card (10" x 8")

Country of Origin

USA

Condition

Near mint; flat / unfolded as issued

Director

Otto Preminger

Actor/Actress

Marilyn Monroe, Robert Mitchum, Rory Calhoun

In stock

Categories: Action, Adventure, All Posters, Marilyn Monroe, Music, Western Tags: adventure, blond bombshell, front of house, guitar, lobby card, marilyn monroe, no return, otto preminger, raft, river, robert mitchum, rory calhoun, saloon, sex symbol, sexiest woman in the world, singer, western

Film Description

“Reckless, Roaring, Adventure of the Great Northwest Gold Rush Days!”…An unexceptional story beautifully directed by Otto Premiger, whose handling of this routine material makes it work as well in its way as the best of Anthony Mann. A stolen rifle figures prominently in this western, as does an Indian attack, the budding romance between a puritanical homesteader with a past and a saloon singer in trouble, and of course the eponymous and oftentimes violent river they raft down. The northwest scenery is breathtaking. Preminger gives a nice drive to his narrative without stressing any one element for too long. For a while it’s a farmer-son story, then a badman story, then there’s a journey down the river, then a romance, then an Indian attack. Scenes play out dramatically rather than melodramatically despite the genre limitations of the script, and this shows Preminger’s steady hand. He doesn’t mind making his movie a bit of a travelogue or nature film if the mood strikes him, and therefore the picture has a nice diversity, and many lovely things to look at. Chief among its many scenic attractions is Marilyn Monroe in the female lead. I can’t say that this is her best performance but it’s one of her best non-musical or comedy roles that isn’t too serious, which is to say it’s not at all like How To Marry a Millionaire, Bus Stop, The Prince and the Showgirl or The Seven Year Itch in that there’s no air of a heavyweight property with lots of money and talent behind it, which works in the movie’s favor, as it is a pleasant surprise. This is perhaps Miss Monroe’s only ‘throwaway’ role of her starring career, and she makes the best of it by playing her part naturally and with none of the ironic, self-referential self-deprecation one often finds in her major starring vehicles. Robert Mitchum is excellent in the male lead, as is Tommy Rettig as his son, who more than holds his own with these two adult heavyweights. The songs Monroe sings are all pretty good and well-delivered and add to the story in each case, which is unusual. One cares for these people, who behave credibly despite the mechanical plot devices, and the movie ends on a touching visually and musically orchestrated grace note, as if something of profound importance had just transpired. NSS # 54/39

Vintage Movie Posters Grading Criteria

Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.

Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.

Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.

Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.

Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.

Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.

Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.

All photographs and images used on our site are photographs of the actual poster/item you are buying, we do not use stock photographs.

Most Popular Poster Types

US Posters

LOBBY CARD
11 x 14" printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.

WINDOW CARD
14 x 22" printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970's.

HALF SHEET
22 x 28" printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.

INSERT
14 x 36" printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.

STYLE Y/FORTY BY SIXTY
40 x 60" printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.

ONE-SHEET
27 x 41" printed on paper. This is the most common size of poster, intended to be displayed in a glass "marquee" case. It is the most sought after size by collectors. Since the 1980's most posters are sent to the theatre rolled and maybe slightly smaller measuring 27" by 40" and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.

THREE-SHEET
41 x 81" printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970's on, three-sheets were sometimes printed in one piece and issued as "international" versions to be used abroad.

BRITISH Posters

BRITISH QUAD
30 x 40" Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.

BRITISH ONE-SHEET
27 X 40", printed on paper. Very rarely used size.

ITALIAN Posters

ITALIAN LOCANDINA
13 x 28" six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.

ITALIAN PHOTOBUSTA
18 x 26" Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.

2-FOGLIO (DUE)
(DUE): 39 x 55" This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.

4-FOGLIO
(QUATTRO) 55 x 79" Very large Italian poster printed in two pieces, often contains very beautiful artwork.

FRENCH Posters

FRENCH
47 x 63" (GRANDE) or 24 x 33" (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian's some of the artwork is extrememly beautiful.

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