Film
Bedazzled
1967
Japanese Two-Panel STB/Tatekan – 20″ x 57″ (51 x 145cm), Printed in two sections designed to overlap and unrestored.
Japan
Very Fine Plus – Flat/Unfolded (as issued)
Stanley Donen
Dudley Moore, Eleanor Bron, Peter Cook, Raquel Welch
“It’s the standard contract. Gives you seven wishes in accordance with the mystic rules of life. Seven Days of the Week, Seven Deadly Sins, Seven Seas, Seven Brides for Seven Brothers…”
Original 1967, first year of release Japanese STB/Tatekan movie poster for the Stanley Donen seven deadly sins comedy “Bedazzled”. After the success of the first two series of British TV show “Not Only … But Also” (1965-1970), comic duo Dudley Moore and Peter Cook star in their second big screen outing. “Bedazzled” sees Stanley Moon (Moore) sell his soul to The Devil (Cooke) in exchange for seven wishes. Raquel Welch features as Lust and, with her climb to fame from “One Million Years B.C”. Japanese posters put her front and centre for the obvious sex appeal. The Japanese tatekan poster (as offered here) is printed in two pieces which were designed to be pasted together on the bill boards. Far rarer, and more striking than the more common Japanese B2 posters, they are highly sought after. Eye catching, country unique design, exclusive to the Japanese release this excellent rolled, flat/unfolded example displays superbly and represents one of the most colourful and best looking posters from the period and an amazing example of cinema memorabilia.
Trivia: Although Raquel Welch is featured in most of the promotional material for this movie, she is on-screen for only roughly seven minutes.
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“Stanley Moon (Dudley Moore) is a short order cook, infatuated with Margaret (Eleanor Bron), the statuesque waitress who works at Wimpy Bar with him. Despondent, he prepares to end it all when he meets George Spiggott, a.k.a. the Devil (Peter Cook). Selling his soul for seven wishes, Stanley tries to make Margaret his own first as an intellectual, then as a rock star, then as a wealthy industrialist. As each fails, he becomes more aware of how empty his life had been and how much more he has to live for. He also meets the seven deadly sins who try and advise him.”
“Bedazzled“ is one of my personal favourites. Stanley Moon (Dudley Moore), a down-and-out Londoner who has a miserable job at the local Wimpy Burgers and has the hots for a beautiful waitress named Margaret Spencer (Eleanor Bron), tries to hang himself, but then the Devil has to come in and save him. The Devil (played by Peter Cook) isn’t all red and horned, but dressed in a nice tuxedo and wears Ray-Bans. He is interested in Stanley for the sole fact that George (the name he goes by) made a deal with God to get a hundred billion souls first before the other. In exchange for his soul, Stanley gets seven wishes, and of course George has to twist them all into nightmares, just for a cheap laugh. (“You just left me one little loophole. I had to take advantage of it, doctor’s orders!”) One of my favorite scenes is where Stanley and George are passing by as police officers, and with the snap of George’s fingers parking meters expire, old ladies’ grocery bags tear apart, and fires start in trash bins. Definitely a good movie if it’s rainy outside, and you’re all depressed — it’ll lift you up in no time!
Trivia: An article about Peter Cook that appeared in “The New Yorker” stated that the filmmakers didn’t have a title for this movie when it was being made. Cook suggested calling this movie “Raquel Welch“. The producers didn’t understand why Cook would want to name the movie after an actress who appears in it for only a few minutes. Cook explained that movie marquees put the lead actors names over the movie title. Thus, the letters on the marquee would say “Peter Cook and Dudley Moore in Raquel Welch”. The producers ended up going for the more ordinary title.
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Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
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LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
