Film
He-Man and She-Ra: The Secret of the Sword
1985
UK Quad (30" x 40") Single Sided
British / UK
Very Fine plus; originally folded (as issued)
Bill Reed, Ed Friedman, Gwen Wetzler, Lou Kachivas, Marsh Lamore
Alan Oppenheimer, George DiCenzo, John Erwin, Linda Gary, Melendy Britt
“All new animated movie adventure starring He-Man and your favourite Masters of the Universe characters.”
He-Man, Masters of the Universe was one of the most popular animated TV shows 1980s. and so successful that it spawned a spin-off series, She-Ra: Princess of Power, a character who was introduced in this 1985 movie “He-Man and She-Ra: The Secret of the Sword”. And it is from the first year of release that this original British UK quad is from. Colourful and exciting poster artwork promising everything that the award winning fantasy cartoon TV series offered and more. Presented in lovely unrestored, folded (as issued) condition this is a marvellous item of 1980’s nostalgia. Totally feel good original cinematic movie memorabilia for a franchise and toy-line that has weathered the test of time and is just as popular today as it was when first released. “I have the Power !”
Trivia: This 1985 release was the first “He-Man” feature film released on the big screen. Cannon films later released a live-action feature film “Masters of the Universe” in 1987 starring Dolph Lundgren as He-Man and Frank Langella as Skeletor.
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“Prince Adam and Cringer travel to Etheria in search of the one who is meant for a special destiny…..One who will gain the power to become She-ra, and who will fight to free Etheria from the Horde’s evil grasp.”
“He-Man and She-Ra: The Secret of the Sword“ was an excellent way to start the She-Ra (Melendy Britt) series and end the Masters of the Universe. He-Man / Prince Adam (John Erwin) discovers he has a sister She-Ra (Princess Adora)and that Hordak (George DiCenzo), Skeletor‘s former mentor kidnapped her as a baby, and raised almost as his own daughter. He-Man’s task is to travel to Etheria (the world that Hordak took her to) and give her her own magic sword (called the Sword of Protection) and reveal to her her true identity, the Princess of Eternia, and She-Ra. If you liked either of the animated TV series’, it is a must see.
Jarred from her sleep by dark memories of the past, the Sorceress of Castle Grayskull is guided by a magical sword, a sword fashioned much like He-Man’s, to a room whose doors have been closed for as long as she can remember. It is at that moment the sword reveals its purpose and the Sorceress realizes it is time for the true heir to the sword to emerge. But she cannot accomplish her goal alone, for she cannot leave the vicinity of Grayskull and retain her powers. So she calls on Prince Adam/He-Man to assist her. And there is where the adventure begins.
It’s easy to tell this movie was made in the 80’s because of it’s animation. But that aside, this is a cool movie about faith, hope, and love.
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Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
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LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
