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Bringing together the spectacle and glamour of “The Spy Who Loved Me”, this striking original US Subway poster features the familiar Bob Peak artwork of Roger Moore as James Bond, 007 alongside Barbara Bach as Agent XXX, Anya Amasova. Submarines, underwater action and the vast interior of the supertanker surround the central figures, while photographic scenes highlight the iconic white Lotus Esprit and Richard Kiel’s formidable Jaws. The bold headline, “It’s the biggest. It’s the best. It’s Bond. And beyond”, perfectly captures the campaign’s exuberance.
Directed by Lewis Gilbert, the film sees Bond join forces with a Soviet agent to investigate the disappearance of British and Russian nuclear submarines. Curt Jurgens stars as Karl Stromberg, whose underwater ambitions threaten the world, in an adventure that became one of the defining films of Roger Moore’s tenure as 007.
Measuring 45 x 60 inches, this ultra-rare large-format US Subway poster from first year of release, 1977 includes listings for contemporary theatre showings across Manhattan, Long Island and New Jersey, adding a distinctive local release detail. Presented in its original folded condition, it offers substantial scale without being overwhelming—an impressive statement piece for collectors of James Bond, Bob Peak and vintage cinema artwork.
Trivia: This movie introduced to the world a spy sea scooter known as a “wetbike” (better known now as a jet ski), sparking a new water-activity industry. This gadget was commonly referred to as the “motorbike that rides on water.”
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Bond’s celebrated Lotus Esprit takes centre stage on this ultra-rare original US Subway poster for “The Spy Who Loved Me”. Shown beneath the waves in its submarine guise, the white sports car glides above armed divers in a dramatic underwater scene. Yellow-bordered photographs featuring Roger Moore, Barbara Bach and Richard Kiel’s Jaws complement the expansive blue imagery, creating a distinctive photographic alternative to the film’s illustrated campaign.
The Lotus provides one of the film’s defining moments when Bond drives it off a jetty into the sea during a spectacular pursuit. Beneath the surface, its wheels retract and fins deploy, transforming the sleek sports car into a fully equipped submersible. Affectionately known as “Wet Nellie”, the vehicle combines underwater weaponry with a surface-to-air missile, allowing Bond to turn the tables on the pursuing helicopter. Directed by Lewis Gilbert, the film pairs Moore’s 007 with Barbara Bach’s Soviet agent XXX, Anya Amasova against Curt Jurgens as Karl Stromberg, the villain looking to turn the world into his own personal underwater paradise.
Measuring 45 x 60 inches, this impressive large-format poster retains its New York-area theatre listings and prominent “Starts Wednesday July 27th” announcement, firmly connecting it to its original cinema engagement. Presented in original folded condition, its generous proportions offer real presence while remaining a practical size for display—a striking statement piece for James Bond enthusiasts and admirers of the iconic Lotus Esprit.
Trivia: By the time this movie was made, the James Bond films were the most lucrative in the world, and many manufacturers wanted their products featured. There was great competition for the company that would supply Bond’s car. Don McLaughlin, Public Relations Manager of Lotus, realized that the best way to win this coveted position was to make the producers chase after him, rather than going begging to them. One day he turned up at Pinewood driving a brand new unreleased Lotus Esprit, with all identifying names covered up. He parked it outside the Bond set, knowing that the producers would see it when they broke for lunch. Once the car had attracted a crowd, all clamoring to know what the car was, McLaughlin nonchalantly got in the car and drove away without answering any questions. As he had expected, the producers were desperate to discover what the car was, and producer Albert R. Broccoli later chose it for this movie.
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The spectacular scale of Ken Adam’s production design dominates this ultra-rare original US Subway poster for “The Spy Who Loved Me”. Featuring the cavernous submarine bay inside Stromberg’s supertanker, the composition captures the film’s explosive action amid towering steelwork, elevated walkways and fire reflected across the water. A bright yellow title panel and inset photographs of Roger Moore and Barbara Bach complete a design that conveys the spectacle of Bond on an ambitious scale.
One of the film’s most remarkable achievements, the submarine bay set was created within the purpose-built 007 Stage at Pinewood Studios. Its vast interior provided the setting for the battle aboard the Liparus, as Bond and the captured submariners fight to thwart Stromberg’s plans. Directed by Lewis Gilbert, the film combines these elaborate surroundings with Moore’s assured performance as 007, opposite Barbara Bach as Soviet agent XXX, Anya Amasova and Curt Jurgens as Karl Stromberg.
Measuring 45 x 60 inches, this scarce US Subway style includes New York-area theatre listings and the announcement “Starts Wednesday July 27th”, adding a tangible connection to its original release. Presented in original folded condition, it has the scale to make an impressive statement without overwhelming a room. A distinctive piece for collectors of James Bond, Ken Adam’s celebrated set designs and vintage cinema memorabilia.
Trivia: $1 million of the $13.5 million budget was spent by production designer Sir Ken Adam on building the largest soundstage in the world: 336’x139’x44′. The set was used for the interior submarine bay shots of “Stromberg’s” supertanker. The tank had a capacity of 1.2 million gallons. In honour of this the stage was named the’ 007 Stage’.
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