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Exploitation of the James Bond phenomenon took many forms. Commercial tie-ins became popular, and films were often re-packaged as double bills for subsequent re-releases. Here, however, we have a British cinema UK quad promoting a “A Season of James Bond 007” films. Believed to date from 1972, participating cinemas would have used this poster to advertise special screenings of earlier Sean Connery Bond films, choosing from “Dr. No, From Russia With Love, Goldfinger, Thunderball, You Only Live Twice” and “Diamonds Are Forever”. A simple yet striking design, the “trademark” gun barrell opening credits imagery was considered so recognisable, that it would be sufficient to draw paying audiences. These don’t turn up that often especially in this excellent unrestored, originally folded (as issued) condition; the black background is rich and unfaded. It presents and displays superbly and represents a fine example of a scarce and extremely collectable James Bond vintage movie memorabilia.
Trivia: Maurice Binder designed the gun barrel opening at the last minute, by pointing a pinhole camera through a real gun barrel. The actor in the sequence is not Sir Sean Connery, but stuntman Bob Simmons. Connery didn’t film the sequence until Thunderball (1965).
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