lobby card set

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  Star Wars: Episode IV – A New Hope

  £275.00

  “May The Force Be with You”

  A 1977 original year of release “Star Wars: Episode IV – A New Hope” complete set of eight (8) British front of house lobby cards. An incredible selection of instantly recognisable images – the major characters and key scenes are all featured – Luke (Mark Hamill) is seen on four, Han (Harrison Ford), Princess Leia (Carrie Fisher), Obi Wan (Sir Alec Guinness), Chewbacca (Peter Mayhew), R2-D2 (Kenny Baker), C-3PO (Anthony Daniels) and of course Darth Vader (Dave Prowse) sharing two appearances each. The characters have become synonymous with the franchise, with each card extremely sought after with many collectors & fans. The desirability of a single card has meant that these sets are usually split up with very few complete sets rarely coming to market. Flat and unfolded (as issued) this beautiful set of lobby cards presents to excellent effect and represents a scarce and desirable piece of original Star Wars movie memorabilia from what has become one of the most collectable and popular modern movie franchises.

  Trivia: George Lucas‘ decision to accept a lower salary on the movie in exchange for full merchandising rights was considered a fool’s gamble on his part. Although some movie-toy combinations had done moderate retail returns at the time, they had never been major money-earners because of the long gap between when a movie would go through its theatrical run and when any products based on it would be available. This movie, however, was such a phenomenon that it reached the holiday 1977 sales period in full swing, and changed the way how movies were merchandised forever.

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