Film
The Great Waldo Pepper
1975
UK Quad (30" x 40") Single Sided, Printed in England by W.E.Berry Ltd. Bradford
UK / British
Near mint minus – Very fine plus / originally folded (as issued)
George Roy Hill
Bo Svenson, Margot Kidder, Robert Redford, Susan Sarandon
A really fun poster, colourful with a great design for Robert Redford’s 1975 outing as barnstorming World War One flying ace “The Great Waldo Pepper”. After the blockbuster successes of “Butch Cassidy and the Sundance Kid” & “The Sting” Redford was a huge star and (rightly so) features prominently on the UK quad poster as do the two (beautifully rendered) biplanes used in the film. This country unique (British) design is easily the best looking paper from George Roy Hill’s flying-action fest and is very popular with collectors of cinema and aeronautica. The originally folded (as issued) unrestored UK quad film poster offered here is from first year of release in Britain 1975 and displays and presents to excellent effect and represents a first class example of well designed desirable original movie memorabilia.
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Robert Redford got one of his best roles in “The Great Waldo Pepper“ which was directed by George Roy Hill who did right by him with “Butch Cassidy And The Sundance Kid” and “The Sting“. It does a wonderful job of capturing a bygone era of the Twenties when after World War I, the airplane was a big toy played with by some big kids.
The airplane got invented just in time for use in the war to end all wars. But no one figured out quite what to do with it. In point of fact it didn’t have the capacity to drop bombs on the enemy to do that much damage. In the trench warfare days the real function was scouting those enemy lines to see and report on troop dispositions. But the other side did the same thing. So when they met dogfights happened. They were colourful and exciting, but didn’t really do much militarily.
Aces got their reputations like the real life Baron Von Richthofen and Hermann Goering and the fictional Ernest Kessler as played by Bo Brundinhere. Waldo Pepper in the Great War came up too late to show his stuff even though his former squadron leader Geoffrey Lewis says he was the most natural flier he ever saw. He had a brief encounter with Brundin days before the Armistice where Brundin let him off. He never got a chance to prove himself.
Now he proves himself every day in the various flying circuses doing daredevil stunts. People who fly do it for the love it and won’t be happy going 9 to 5 on the ground. Redford is at the height of his abilities and this is his frustration that he never got to show his stuff in the arena where it really counted. Redford did a wonderful job in fleshing this aspect of his character.
But his world is changing, if the military has put aviation on hold there are lots of commercial uses. And a guy named Herbert Hoover who Secretary of Commerce at that time spearheaded the creation of the Civil Aeronautics Agency to regulate air traffic. Airplanes would be hauling mail and people and would soon be large enough to haul freight. Not a world that calls for daredevil daring.
“The Great Waldo Pepper“ is one of Robert Redford’s best films and roles. The Great Robert Redford has this part really nailed down. Some other folks in the cast are a tragic Edward Herrmann who hasn’t got the skill as a pilot that Redford has and shows it. Susan Sarandon plays a budding wing walker who also perishes tragically in one of her early roles. George Roy Hill assembled a great supporting cast to back up Redford but in the end it’s Redford who makes The Great Waldo Pepper great.
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Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
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LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.
