£195.00
Film
How To Marry a Millionaire
1953
US Lobby Card #6 (11" x 14")
USA
Fine plus -Very Fine minus / originally flat (as issued)
Jean Negulesco
Alex D'Arcy, Betty Grable, Cameron Mitchell, David Wayne, Fred Clark, Lauren Bacall, Marilyn Monroe, Rory Calhoun, William Powell
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“The Most Glamorous Entertainment Of Your Lifetime in CinemaScope. You See It Without Glasses!”…A film that could only have been made in Hollywood’s golden era of glamour; Marilyn Monroe, Betty Grable and Lauren Bacall star in Jean Negulesco’s “How To Marry a Millionaire”. This original lobby card #6 is from first year of release 1953 and features Alex D’Arcy and Marilyn Monroe in close up. It really is a great Monroe image. Flat (as issued) this beautiful lobby card presents very well with deep vibrant colour…A very rare and desirable piece Marilyn Monroe movie memorabilia.
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“Most women use more brains picking a horse in the third at Belmont than they do picking a husband”…”How To Marry A Millionaire” is a typical 20th Century Fox comedy blockbuster of the 1950’s. This movie is the very definition of a big, brassy and over-the-top Hollywood of days gone by, and it’s all the more fabulous for it. The three leading ladies are wonderful – each providing something different from the other and all of them truly accomplished and talented comedy actresses…Marilyn Monroe, for my money, steals the show hands down. She is absolutely adorable in the film and she looks at her most beautiful, too. Many other beautiful women have drifted in and out of film over the years, but in “How To Marry A Millionaire” it should be obvious to anyone that Monroe is the most beautiful of them all, period. She is also puts in the kind of perfected comedy performance nobody else can. Betty Grable is wonderful, and just as hilarious and beautiful. Lauren Bacall leads the way and is pretty much flawless in her portrayal of the money-hunting ladies ring leader…The cinematography is pure 1950’s Hollywood and it looks pretty stunning, it has to be said. This was one of the first movies to use 20th Century Fox’s Cinemascope format, which was basically a 1950’s version of today’s Widescreen technique. This causes the only real problem for me, which is a lack of close-up’s. This is something nearly all other Cinemascope pictures fall victim to. The only other possible complaint about the movie is that it’s quite slow moving, but then so are nearly all other films from this time so it’s perhaps not a very fair criticism…So, all things considered, this is a very entertaining movie and a must see for fans of Monroe, Grable or Bacall. The script, although dated in places, holds up pretty well and even provides a rather poignant take on Sexual Politics in places. The movie was fully restored a couple years back, and this restoration (Completed with a full Widescreen Frame to best emulate the film’s original Cinemascope format) is the only way to watch the film. “How To Marry A Millionaire” is a great movie from the 1950’s that defines it’s era and even manages to remain appealing in some ways today. NSS # 53/536
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Mint
A poster that has never been used or displayed and may show the most minor signs of age and wear. The poster should have no holes or tears.
Near Mint
A generally unused poster with fresh, saturated colors. May have minimal tears at folds. Has no significant holes, no paper loss, may have minor tears along edges, may have fine pin holes.
Very Fine
A poster with bright colour and crisp overall appearance. It may have very general signs of use including slight fold separation and fold wear. It may have pin holes or very minor tears. This is the highest grade allowed for a poster that has been restored either on linen or on paper.
Fine
A poster with good colors and overall clean appearance. It may have minor tears small paper loss and minor stains. It may have some fold seperation.
Good
An average poster with overall fresh color. May have tears, minor paper loss, minor hazing. Paper may be brittle due to age, may have minor stains. May have a small amount of writing in an unobtrusive place. May have medium or major restoration.
Fair
A poster with faded colors and brittle paper, showing significant signs of use. May have tears and paper loss. May have tape, writing, stains in image area. In need of restoration or had major restoration.
Poor
A poster that is worn, torn, and/or damaged. May have staining, cracking, dry rot, and/or large tears. May be heavily soiled, may have pieces missing. In need of major restoration.
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LOBBY CARD
11 x 14″ printed on heavy stock paper. Used as display in theatre lobbies. Originally made in sets of eight. Some sets have a title card, which contains credits and artwork, essentially a mini-poster. The remaining seven cards are coloured photographic credits and poster artwork showing different scenes from the movie.
WINDOW CARD
14 x 22″ printed on heavy stock paper with the top 4-6 inches usually left blank for the local cinema owner to fill in the cinema and the date it was due to play. Largely discontinued during the 1970’s.
HALF SHEET
22 x 28″ printed on heavy stock paper. The image displayed is normally a smaller version of the main poster, although some do have different artworks and sometimes come in two versions.
INSERT
14 x 36″ printed on heavy stock paper. Inserts usually have the same artwork as a one sheet. Popular with collectors since they are smaller and easier to frame. Normally come tri folded or rolled.
STYLE Y/FORTY BY SIXTY
40 x 60″ printed on heavy stock paper. Rare since they were primarily used for major motion pictures only. Designed to be used outside the theatre, on an easel, normally at a drive-in movie theatre.
ONE-SHEET
27 x 41″ printed on paper. This is the most common size of poster, intended to be displayed in a glass “marquee” case. It is the most sought after size by collectors. Since the 1980’s most posters are sent to the theatre rolled and maybe slightly smaller measuring 27″ by 40″ and with the advent of backlit light boxes a growing number of modern movie posters are available double-sided and the more traditional single-sided.
THREE-SHEET
41 x 81″ printed on paper. These were printed on two or three separate sheets designed to overlap, few survive. Used for larger advertising spaces, normally posted on walls, perfect for huge movie theatres the drive-in, where people could see them from a distance. From the 1970’s on, three-sheets were sometimes printed in one piece and issued as “international” versions to be used abroad.
BRITISH QUAD
30 x 40″ Most common poster size used in the UK. British Quads are horizontal and may have different artwork to the US one sheet. Like a US one sheet they normally come in two versions. Like a US one sheet they are usually supplied single-sided or more commonly now as a double sided poster.
BRITISH ONE-SHEET
27 X 40″, printed on paper. Very rarely used size.
ITALIAN LOCANDINA
13 x 28″ six inches shorter than the US insert, very nice size to frame. Italian poster illustrators are some of the best in the industry.
ITALIAN PHOTOBUSTA
18 x 26″ Glossy, high quality, used as lobby cards in Italy. Size may vary, either vertical or horizontal format. There are also double Photobusta or mini Photobusta.
2-FOGLIO (DUE)
(DUE): 39 x 55″ This is the standard poster size used in Italy. Italian poster illustrators are some of the best in the industry.
4-FOGLIO
(QUATTRO) 55 x 79″ Very large Italian poster printed in two pieces, often contains very beautiful artwork.
FRENCH
47 x 63″ (GRANDE) or 24 x 33″ (PETITE) French movie posters normally come with different artwork to either the US or the UK. Like the Italian’s some of the artwork is extrememly beautiful.